Customer? Or client?

If someone buys something from you that makes them, by definition, a customer. Even if they buy repeatedly, if it’s nothing more than a transaction they’re still just a customer. A customer really becomes a client when they receive services that are personalized speficially for their needs. This changes the focus from just selling a… Continue reading Customer? Or client?

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Categorized as How we work

Noble selling

I read about the concept of noble selling in the book Selling With Noble Purpose. This idea has really resonated with me.

A different approach

Don’t find customers for your products, find products for your customers. Seth Godin This perfectly describes how we work. Typically a dealer or distributor will have a product line (or several!) and their efforts are based around trying to convince you, the customer, about why their product is the best for you. Save the sales… Continue reading A different approach