I coined the phrase “storage made simple” years ago. It was the foundation our business was built upon. I often talk about what makes our company unique in our market. Our expertise leads the industry. No one else offers the range of brands we do and can speak without bias about what products match your […]
Category: How we work
Customer? Or client?
If someone buys something from you that makes them, by definition, a customer. Even if they buy repeatedly, if it’s nothing more than a transaction they’re still just a customer. A customer really becomes a client when they receive services that are personalized speficially for their needs. This changes the focus from just selling a […]
I read about the concept of noble selling in the book Selling With Noble Purpose. This idea has really resonated with me.
A different approach
Don’t find customers for your products, find products for your customers. Seth Godin This perfectly describes how we work. Typically a dealer or distributor will have a product line (or several!) and their efforts are based around trying to convince you, the customer, about why their product is the best for you. Save the sales […]