Customer? Or client?

If someone buys something from you that makes them, by definition, a customer. Even if they buy repeatedly, if it’s nothing more than a transaction they’re still just a customer. A customer really becomes a client when they receive services that are personalized speficially for their needs. This changes the focus from just selling a… Continue reading Customer? Or client?

Categorized as How we work

Noble selling

I read about the concept of noble selling in the book Selling With Noble Purpose. This idea has really resonated with me.

A different approach

Don’t find customers for your products, find products for your customers. Seth Godin This perfectly describes how we work. Typically a dealer or distributor will have a product line (or several!) and their efforts are based around trying to convince you, the customer, about why their product is the best for you. Save the sales… Continue reading A different approach