Don’t find customers for your products, find products for your customers.Seth Godin
This perfectly describes how we work.
Typically a dealer or distributor will have a product line (or several!) and their efforts are based around trying to convince you, the customer, about why their product is the best for you. Save the sales pitches for the other guys.
Instead of having a single product line, we have multiple manufacturer options across our entire product range. This allows us to focus our work completely on what’s best for you and not just for the sake of making a sale.