If you’ve been into any big box store you’ve likely seen wire shelf units for sale. Frequently we will get asked why they can be so cheap in a store like that but something designed for clinical use costs so much more? There are a some fundamental differences in manufacturing: not all shelves are created […]
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Noble selling
I read about the concept of noble selling in the book Selling With Noble Purpose. This idea has really resonated with me.
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A different approach
Don’t find customers for your products, find products for your customers. Seth Godin This perfectly describes how we work. Typically a dealer or distributor will have a product line (or several!) and their efforts are based around trying to convince you, the customer, about why their product is the best for you. Save the sales […]